McBuddy Meals are special 2For1 offers for teenagers. A mobile phone App shows a map of people looking to pair-up to get the offers, so ‘You don’t have to be friends to share a McBuddy meal’, you can just turn up with anyone to get a great deal. Pitch for DDB Istanbul.
An interactive banner campaign uses live webcam feeds to randomly pair-up teenagers as McBuddy lunch companions.
McDonald’s Maximizer Deals allow you to get more for your money – great value meals and great deals on entertainment too.
Banner ads with a movable slider show what you can get for your money, from basic burgers and free tickets, to full meal deals and fantastic partner offers on going out.
The Maximizerdeals.com site also uses a slider, to show locations of McDonald’s restaurants and all the other places offering deals that help you to maximize your money.
