NFT’s (Non-Fungible Tokens) are a one-of-a-kind digital collectible or certificate of ownership. They are digital items that can represent a wide range of things, such as digital art, music, videos. Think of them as one off collectible stickers or cards, but in the virtual world sold using ETH, the cryptocurrency.
In this case they are a collection of 8 illustrated characters. The lead character is a guinea pig called Nails whose love, in the next cage, is ripped away from him by evil scientists. The project released several characters over a year and told the story about a group of animals living in an animal testing facility and their eventual escape. Each character has a series of unique abilities that developed because of the testing they’d endured. Despite there being 900 versions of each character, every single one was unique.
To promote the project we advertised through social media…
…teasing the release of the project and each character.
Interested people were sent to a microsite to find out more about the project.
We set up a community on Discord to communicate to buyers and other NFT fans.
Which ultimately led them to the ‘Open Sea’, which is the auction site where the NFT’s are purchased.
The project was hugely successful, all the characters were sold and it attracted a Discord following of 10,000 buyers
